Having trouble deciding which landing page builder to use? Maybe you’re wondering… what are the best tools for creating landing pages? Well, wonder no more! I have answers for you.
In this article, I’ll outline my personal opinion–based on years of testing different landing page products–on which landing solutions you can use to get your campaigns up and running quickly and easily.
Okay, so there are basically 5 categories of tools for building landing pages as I see it:
- The “Big Four” dedicated builders
- Lesser-known dedicated builders
- WordPress page builders
- All-in-one platforms
- Specialty builders and custom solutions
Let me quickly break down each one and some of the popular options:
The “Big Four” dedicated builders
These are Unbounce, Instapage, Leadpages, and ClickFunnels. All are very popular, and accessible by pretty much anyone with a $50-$100/month budget. I call them “dedicated” builders, because landing pages are the core feature.
Sure, some of these platforms do other stuff (like Unbounce’s popups or Leadpages checkout functionality), but at their center is a robust landing page builder.
Lesser-known dedicated builders
These are not as well-known as the big guys, but still might be a good option for folks on a budget or who have something against the ones mentioned above.
WordPress page builders
Back in the day, most WordPress landing page work had to be done at the theme level, but now with the advent of “page builder” plugins, you can layer a drag-and-drop page builder on top of pretty much any theme.
This is a very flexible and robust solution for folks who are most comfortable working within WordPress.
Landing pages are just one of many features they each offer. So don’t expect a best-in-class page-building experience. These tools are jack of all trades, master of none.
But if you’re already using one of these platforms, you might just want to use it for this purpose too instead of stacking on a seperate builder. Personally though, I find pretty much all of these landing page builders to be very clunky and feature-poor.
Specialty builders and custom solutions
This is my “catch all” category for anything that doesn’t neatly fit in one of the four categories above.
An example would be a tool like Webflow, which is very robust, but not exactly a dedicated landing page builder. It is usually deployed for entire website projects. But I’ve seen people use it for landing pages many times with success.
Other tools that might fit here would be “quickie” website builders such as Wix, Weebly, Squarespace, Carrd, and Tilda. None are meant specifically for landing pages, but they can get the job done in most cases.
Which builder do I recommend?
Unbounce has been my go-to landing page builder for many years now.
In my opinion, it’s the most robust platform on the market and can do pretty much everything you need it to do. And oh, they have an amazing community and a great support team behind them! Did I mention they have an awesome conference every year too?
Want to give Unbounce a try for 30 days?
Sign up for a full-featured 30 day trial today. And if you use my link and decide to stay beyond your trial, you’ll get 20% off your first 3 paid months!
Nicholas is a growth marketing consultant and the founder of Earnworthy and Landing Page School. He specializes in landing page design, testing, and optimization.