There has been a lot of debate among marketers about the merits of a landing page vs. microsite. There are advantages and disadvantages to both. In the end it will depend on your requirements, and what you are trying to achieve to decide between the two. For example, if you are trying to convert the … Read More
Understanding landing pages in Google Analytics is one of the best ways to know where to look when you’re gathering data that could improve your conversion rates. Designing an optimal landing page should not be based on what you think might work, or what others have suggested, but instead it should be based on data. … Read More
Do you invest in Facebook ads and require the type of landing page that achieves excellent rates of conversion? Building a landing page for Facebook ads is not complicated to get right, but doing so is very important. After all, on average you only have about 8 seconds to convert a lead that’s arrived from … Read More