Landing pages play a central role in the marketing strategies of many companies. But as important as the various design elements of your landing page are, your ability to write persuasive copy could very easily make or break whether visitors who stumble upon your page will actually click through and convert into paying customers. Here’s
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While every element that goes into the creation of your landing page is important, there is perhaps no section more essential than the landing page headline. As others have pointed out, headlines are “the most important part of any piece of writing”—and that applies just as much to your landing page as it does to