Landing Page Blog

Learn how to design, test, and optimize landing pages that convert.

What is a Landing Page Call to Action?

Have you heard of the phrase “landing page call to action,” or CTA, but have no idea what it is? Understating the CTA and implementing it correctly can be the difference between a poorly performing landing page and one that converts at a fierce rate. In this article we will explain the purpose of the

What is Conversion Optimization?

Landing pages are great for converting customers, and they can make the most of a limited amount of traffic. However, when the landing page is not setup correctly then the conversion rate can suffer, and you’re effectively wasting the traffic that you’re receiving. Traffic takes an investment of time and/or money to acquire, which means

What is Landing Page Optimization?

The process of landing page optimization involves changing the page in order to obtain a higher conversion rate. There is no chance that on your first try you’ll create the best version of the page as there are always things that you can do to make improvements. Therefore, you’re encouraged to start the process of