Landing Page Blog

Learn how to design, test, and optimize landing pages that convert.

Why You Need a Landing Page

One of the most common questions I get asked is “why do I need a landing page?” Get the answer in this short article.

What is a Landing Page?

What is a landing page and how is it different from a homepage? Find out in this short article, where I share my ultimate definition for landing pages.

Not All Landing Pages Convert

These days, pretty much every marketer knows how important it is to use dedicated landing pages for their paid media campaigns, but what does it take to actually make the page successful? Nicholas ScaliceNicholas is a growth marketing consultant and the founder of Earnworthy and Landing Page School. He specializes in landing page design, testing,