Landing Page Blog

Learn how to design, test, and optimize landing pages that convert.

What is a Landing Page?

What is a landing page and how is it different from a homepage? Find out in this short article, where I share my ultimate definition for landing pages.

Not All Landing Pages Convert

These days, pretty much every marketer knows how important it is to use dedicated landing pages for their paid media campaigns, but what does it take to actually make the page successful? Nicholas ScaliceNicholas is a growth marketing consultant and the founder of Earnworthy and Landing Page School. He specializes in landing page design, testing,

5 Takeaways from Unbounce’s Call To Action Conference 2018

I just got back from my favorite marketing conference of the year. Unbounce’s Call To Action Conference, which takes place in Vancouver, Canada. This was the third time I’ve attended, and it has consistently gotten better with each visit. Call To Action Conference is meant to highlight what is new in the rapidly changing marketing