Designing a landing page is easier when you use a number of the top landing page tools available to you. In fact, you can speed up the process and obtain higher conversion rates when a handful of the best tools are selected.
Some of these tools make the process so easy that you do not need to be an expert in order to create a functional landing page that gets the job done. However, if you are a professional, then the tools can also help you have a deeper sense of control over the creation process.
Unbounce is one the best tools that can be used to create a landing page. The range of features is extensive and its beginner friendly. Even if you have no experience with landing page design, Unbounce will make the entire process seem like a breeze.
Basic landing page elements can be added and once you have created your page A/B split testing can be setup in a straightforward manner. Testing is important as it allows you to see what design elements do not work well. Therefore, you can make changes and improve your conversion rate so that your landing page is more profitable.
Unbounce makes dynamically changing landing page elements very easy to do, which means you can easily play around with the design to end up with one that works for you. No coding knowledge is required and the UI is pleasant to use.
Finally, the platform allows for easy integration with your email list, which means you can create lead capture forms without much hassle.
As the name suggests Instapage allows you to create a landing page in a short period of time. It’s the perfect solution to use if you hate a long creation time and want to get started fast. The basic package costs $29 per month, which is great if you’re on a tight budget.
One of the key advantages of this tool is that responsive pages are created. This means the page will be formatted correctly based on the device the user has to view the page. Also, an A/B split testing feature is offered that allows you to setup a testing campaign in a straightforward manner.
The page editor of Instapage is rather simple, which is great if you do not need to create a complicated landing page. However, if you’re looking for a higher level of complexity to add more sophistication to your landing page, then perhaps the Instapage editor might be a bit too simple.
Furthermore, there are functions to connect the page to your domain and even with your WordPress account if that is your content management system of choice. The overall setup allows for a seamless way to create landing pages fast and at a relatively low price.
Among the top bloggers online, LeadPages is the go to lead generation page because of the advanced features available. It’s beginner friendly too, but once you want to take advantage of advanced features, LeadPages has it in abundance.
However, if you want to get access to advanced features you’ll need to pay a higher price. One of the advantages of LeadPages is the rich library of templates that have a range of different designs. If design is not one of your strengths, then you can start off with a template to get going. Due to the large number of options, there is little chance that your landing page will look similar to that of a competitor. Just keep in mind that the templates are not for free, you’ll need to pay around $10-15 to make use of them.
The 3 landing page tools mentioned in this article can significantly improve the quality of your next landing page and the speed at which you can get the job done. One of the keys strengths of such tools is that you can be inexperienced and still end up with a highly converting landing page consistently.
There are many more tools that you can take advantage of, so keep a lookout for new companies that offer shortcuts to good quality landing pages. Typically, the financial investment of using these tools does not compare to how much of an improvement you can receive from generating extra sales from the landing page.
You’re encouraged to try out a few of these tools for yourself to see which ones best matches your expectations. However, get started with any one from this article and you’ll get going in the right direction in 2018.
Nicholas is a growth marketing consultant and the founder of Earnworthy and Landing Page School. He specializes in landing page design, testing, and optimization.