On this episode, I clear up the differences between A/B testing and multivariate testing, and help you decide when to use each type of test.
Links and References:
- FREE COURSE: Landing Page Jumpstart
- Optimizely Optimization Glossary
- When To Do Multivariate Tests Instead of A/B/n Tests
Thanks for listening!
Get bite-sized insights on landing page design, A/B testing, and conversion optimization that you can start using right away. If you want to convert more website visitors into customers, this is the podcast for you!
Nicholas is a growth marketing consultant and the founder of Earnworthy and Landing Page School. He specializes in landing page design, testing, and optimization.