Let me ask you a question…
In the last 30 days, how many times have you heard marketing gurus talk about “getting traffic” to a website or landing page?
How many discussions about Facebook Ads, Google Ads, or SEO have you seen, maybe on Facebook, Instagram, or on a blog you follow?
I’m betting the number is quite high. Because “traffic” is all anyone wants to talk about lately. 😬
Getting traffic from Facebook, getting traffic from Google, getting free traffic, getting warm traffic…
… heck, it’s starting to remind me of that scene from Forrest Gump where Bubba talks about all of the different ways to cook shrimp.
Okay, but so what?
My point with all of this is to share one simple idea with you:
While getting traffic is important, it’s only half of the problem that modern marketers and business owners are facing.
Want to know what the second half of the problem is?
It’s being able to convert that traffic into leads and sales.
And that is where landing pages come in…
Landing pages can help you convert more of your website traffic into leads and customers, by providing your visitors with an optimized, relevant, and high-converting experience that is tied to one specific action that you want them to take.
Once you grasp this simple mind shift, marketing becomes a whole lot easier.
You will no longer only concern yourself with getting to the top of Google, or getting your Facebook ads up and running, but instead, you can focus on what to do after those things happen.
And that is how you create a truly robust marketing MACHINE that operates with efficiency at every step. 🚀
What to remember
Getting “traffic” is only half of the problem modern marketers and business owners face.
Make sure you’re also giving ample time and effort to figuring out how to convert that traffic into leads and customers.
And when you put together the “traffic” and “conversion” sides of the equation together, you’re setting yourself (or your clients) up for success!
Okay, but how do I learn about the conversion side?
Great question! That’s what Landing Page School is all about. 📈
And a smart way to jump right in is to download my FREE landing page checklist.
Nicholas is a growth marketing consultant and the founder of Earnworthy and Landing Page School. He specializes in landing page design, testing, and optimization.