In this article, I review the Unbounce pricing plans so you can make a more informed decision before choosing a landing page builder.
If you’d rather watch a video that summarizes everything in this post, hit the play button below. Or to learn more about the differences between the Unbounce pricing plans and get answers to specific questions about Unbounce that have been updated for 2020, keep reading!
Here’s everything I’ll be covering in this Unbounce pricing article:
- What is Unbounce?
- How much does Unbounce cost?
- What does each Unbounce plan include?
- Does Unbounce offer annual pricing?
- Does Unbounce offer coupons or discounts?
- Does Unbounce have a free trial?
- Do you need a credit card to start a free trial with Unbounce?
- How do you sign up for Unbounce?
- Can you cancel your Unbounce trial?
- How does Unbounce’s pricing compare to Instapage?
- How does Unbounce’s pricing compare to Leadpages?
- How does Unbounce’s pricing compare to Landingi?
- How does Unbounce’s pricing compare to ClickFunnels?
- Which landing page builder should you choose?
What is Unbounce?
Unbounce is the world’s leading landing page and conversion platform that is used by over 15,000 brands, including Vimeo, Hootsuite, Uberflip, Thomson Reuters, Campaign Monitor, Shopify Plus, Indochino, and more.
They offer 3 distinct products: Landing Pages, Popups, and Sticky Bars.
The landing page builder allows you to quickly design, deploy, and test landing pages built from scratch or from one of Unbounce’s 100+ templates.
The popup builder works on any website or page (even if it’s not an Unbounce page), and let’s you target and trigger customized messages to the folks who are most likely to convert.
And lastly, their sticky bar builder lets you quickly add a bar to the top or bottom of any page (just like the popups), so you can get even more conversions from your visitors in a mobile-friendly and less intrusive way.
How much does Unbounce cost?
Unbounce is billed as a monthly or annual subscription, with plans beginning at $79 per month, as of May 2020, which is when we compiled these numbers. All pricing in this article is in USD.
Of course, prices may have changed, so we recommend you visit the Unbounce site directly to start your free trial and learn more about their pricing and packages.
As of May 2020, there are 3 pricing plans:
- Essential, which starts at $79/month if paid annually, or $99/month if paid monthly.
- Premium, which starts at $159/month if paid annually, or $199/month if paid monthly.
- Enterprise, which starts at $399/month if paid annually, or $499/month if paid monthly.
The most popular plan is the Premium plan, which allows for 150 landing pages, 16 popups and sticky bars, and 5 client sub-accounts. 🙌
What does each Unbounce plan include?
A detailed breakdown of what is included in each Unbounce plan is shared below. Of course, we have made our best effort to outline this information, but you should always refer to the official Unbounce site for the most up-to-date information.
Does Unbounce offer annual pricing?
Yes, if you decide to pay for Unbounce for the year, you can save 20% on average.
That means a Premium plan that costs $199/month would only cost $159/month!
Does Unbounce offer coupons or discounts?
While there are no widely-available coupon codes that we know of, as an Unbounce Partner, you can get 20% off your first 3 paid months AND a free 14-day trial if you use our link.
Does Unbounce have a free trial?
Yes, all Unbounce plans include a free 14-day free trial.
You get full access to the builder, and can build and publish landing pages without any watermarks.
Do you need a credit card to start a free trial with Unbounce?
Yes, you will need to provide a credit card, or PayPal billing info upon starting your 14-day free trial with Unbounce.
However, you won’t be billed until after your 14-day trial expires.
You can change plans or cancel your account at any time directly from the dashboard. It is very easy to cancel if you need to.
How do you sign up for Unbounce?
It takes just a matter of minutes to start a free 14-day trial with Unbounce.
If you want to secure a 20% discount off your first 3 paid months (if you decide to stay beyond your trial), you can use our partner link here to lock in the savings.
Can you cancel your Unbounce trial?
If you are on the free trial, you can cancel anytime and can do so during their trial period without being charged a cent. 💵
How does Unbounce’s pricing compare to Instapage?
There are lots of landing page builders on the market, but the ones that compete closely with Unbounce are usually Instapage, Leadpages, Landingi, and ClickFunnels.
Here is some basic pricing information for these Unbounce alternatives. All pricing information was updated as of May 2020.
Instapage offers 2 different plans with a 14-day free trial. Their pricing starts at $99/month when paid annually.
How does Unbounce’s pricing compare to Leadpages?
Leadpages offers 3 different plans with a 14-day free trial. Their pricing starts at $25/month when paid annually.
How does Unbounce’s pricing compare to Landingi?
Landingi offers 4 different plans with a 14-day free trial. Their pricing starts at $29/month when paid annually.
How does Unbounce’s pricing compare to ClickFunnels?
ClickFunnels offers 2 different plans with a 14-day free trial. Their pricing starts at $97/month when paid monthly.
Which landing page builder should you choose?
For me personally, Unbounce is my first choice. ✅
While Unbounce’s pricing is not the least expensive, I believe they have the best features, the best customer support, the best community, and the most flexibility in terms of what you can do with the tool.
Remember, Unbounce is more than just a landing page builder; you can use it to create popups and sticky bars too, for all of your websites and pages on and off of Unbounce! It’s three tools in one.
Of course, the best thing to do is to give it a try. Unbounce is the only tool listed here that offers a 14-day risk free trial. That’s twice as long as any of the other competitors mentioned above.
And if you want to secure a 20% discount off of your first 3 paid months after your free trial, sign up with our partner link here!
Nicholas is a growth marketing consultant and the founder of Earnworthy and Landing Page School. He specializes in landing page design, testing, and optimization.